The galleries participating in the inaugural Fog Focus are Cult Aimee Friberg Exhibitions, which has galleries in San Francisco and Oakland; Et al., Jonathan Carver Moore, and Schlomer Haus Gallery of San Francisco; Johansson Projects in Oakland; Commonwealth and Council as well as Ochi from Los Angeles; George Adams Gallery from New York; and Crèvecœur from Paris.
Fog Focus steering committee member Pamela Hornik said she feels “the city needs Fog and the entire San Francisco art week more than ever.” To that end, she said the committee looked not only for emerging galleries, but gallerists who contribute to the wider Bay Area arts community.
While Fog Focus galleries are equal participants in the art fair, their fees to exhibit are about $12,000 — half the price of exhibiting in Pier 3 — and booths in the main fair can range between $25,000 to $50,000 depending on size and placement. The reduced fees, Durkin said, are part of Fog Design + Art’s desire to include newer galleries and younger artists, and to bring more diversity to the fair.
“As a local, young gallery representing the breadth of queer culture, it feels validating that our perspective is being recognized within the community,” Brandom Romer and Steffan Schlarb, founders of Schlomer Haus Gallery, said in a statement to the Chronicle.
Their space is slated to feature work by photographer and SFAI graduate Chloe Sherman, whose show “Renegades San Francisco: the 1990s” premiered at their gallery in 2022.
